Advertising campaign strategy
Before you spend on ads, know who you're talking to, where to reach them and what result counts as success. We turn that into a written strategy your team — or ours — can run.
What you get
A written strategy and a walkthrough session. Six parts, each one something your team can act on the next day.
Market and competitor review
What others in your niche advertise, on which platforms and with which offers.
Audience map
Who buys from you, split into segments by need, location, language and buying stage.
Channel mix
Which platforms to use, in what order, and why each one earns its place.
Budget plan
A monthly budget split by channel, with expected ranges for reach, clicks and leads.
Messages and creative brief
Key messages, offers and ad formats for each audience — ready for a designer.
Measurement plan
The KPIs that define success, the conversion events to track and how results get reported.
How it works
Four steps from the first call to a strategy you can launch. You see drafts along the way, not just the final document.
- 01
Brief
We talk through your business, customers, margins and goals, and collect any past ad data.
- 02
Research
We study your market, competitors' ads and your existing accounts, if you have them.
- 03
Draft and workshop
We present the draft strategy and refine it with you in one working session.
- 04
Handover
You receive the final strategy and a launch roadmap for your team, or for us.
Is it right for you?
A strategy is most useful before big spending decisions. Here's how to tell.
A good fit if
- You're launching a product, or entering the Latvian market.
- You spend on ads but nobody can say what each channel is for.
- You need a budget plan to agree with management or investors.
- You're changing agencies and want a clear brief first.
Probably not yet if
- You need ads running this week — start with account management.
- Your campaigns already run but underperform — see ad performance.
- There's no budget for advertising in the next few months.
Price
Strategy projects start at €1,000The final price is confirmed in writing after the first call, before any work starts.
What affects the price
- Number of channels in the plan
- Markets and languages covered
- How much research and competitor analysis is needed
- Whether past ad data exists to build on
Questions we hear often
How long does a strategy take?
It depends on scope. A focused plan for one or two channels takes less time than a multi-market plan. We give you a timeline together with the written price.
Do we have to run the campaigns with you?
No. The strategy is yours to use with an in-house team or another agency. If you'd like us to run it, see ad account management.
What do you need from us?
Your sales goals, an idea of your margins, access to past ad results and analytics if you have them, and one person who can answer our questions.
Is the ad budget included in the price?
No. The price covers our work on the strategy. Any money you later spend on ads is paid directly to the ad platforms.
Other services
Tell us where your ads are today.
Send a few lines about your business and current advertising. We'll come back with questions, a suggested service and a written price.